LOFT RELEASE

Why The Loft New Release Date of August 29 2014 Is Good News AUGUST 8, 2013 The Loft movie release date is set for August 29th 2014 by Universal. In other words, the release date has been postponed yet again. And this time by just over another year. But believe it or not, this is actually great news! Why The Loft Got Postponed So Many Times? The American version of The Loft was shot in 2011. That’s about three years before the now confirmed release date. The first reason of the delay was a dispute between Joel Silver, the producer, and the former distributor, Warner. Their paths split, and Joel Silver now teams up with prestigious Universal which will distribute The Loft movie worldwide. Good news #1. As a rule of thumb, it’s not good for movies to lay on the shelve for such a long time. But this time, it actually may be an advantage. Most of the cast got more name and fame over the years. They starred in well received feature films or sitcoms, and have even bigger projects lined up for the future. Good news #2, at least from a marketing/promotion point of view. Which also means Universal believes in the potential of The Loft. Added to Epic Summer Release List Last but not least, The Loft is the first movie scheduled to be released in the summer of 2014. Tradition has it that, in the U.S., both small or smart notorious thrillers are released at the end of summer. Another sign Universal embraces the movie, and even the chosen release date is important: Friday, August 29. That’s the start of the long Labor Day weekend, with a simultaneous screening in 2000 theaters. Need I say more for good news #3. Sure, having to wait another year is testing your patience. But come spring or early summer, you’ll see the Universal marketing machine kick in. And for the Belgium audience dying to see the Hollywood remake of their most successful film to date, it will be shown in local theaters close to the American release date. In the meanwhile, keep checking us for the latest developments. Here,on our http://www.theloftmovie.com/news/why-the-loft-new-release-date-of-august-29-2014-is-good-news/  niepb